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Lupin tops ‘India’s Most Reputed Pharmaceutical Brands’ list

New Delhi: Mumbai-based Lupin Pharmaceuticals has topped the ‘India’s Most Reputed Pharmaceutical Brands’ list. Sun Pharma is the second most reputed brand with a 52% lower Brand Rep Score and Cipla is at third position with a Brand Rep Score 28% behind the previous ranked. At India’s fourth Most Reputed Pharma Brand is Dr Reddy’s behind 71% in terms of Brand Rep points.

Delhi-based Mankind Pharmaceuticals is India’s 20th Most Reputed Pharmaceutical Brand. The other three pharma brands from Delhi are Jubilant Life Science (Ranked 25th), Panacea Biotec (Ranked 41st) and Ind-Swift Laboratories (Ranked 51st).

Among global brands GSK leads the way followed by Pfizer with a Brand Rep Score 73% below the leader among international pharmaceutical companies. Abbott’s Brand Rep Score was 12% lower, ranking it India’s 3rd Most Reputed among International brands.

There were 41 domestic and 17 international pharmaceutical brands listed in the study by media-analytics company BlueBytes conducted in association with TRA Research, both part of the Comniscient Group, which released ‘India’s Most Reputed Pharmaceutical Brands 2016’.

This report is the second in the India’s Most Reputed Brands series, and the company is set to launch a report each month covering different sectors. The study evaluates brand’s Brand Reputation by analysing media perception and consumer perceptions.

“India’s reputation as the largest producer of generic drugs in the world has become vulnerable in light of the changing patent regime in the country. Reports say that by 2020, India is likely to be among the top three pharmaceutical markets by incremental growth and sixth largest market globally in absolute size,” said Pooja Kaura, chief spokesperson for India’s Most Reputed Brands.

“Reputation is defined as a measure of the effectiveness of transmitted belief about attitudes showcasing Respect – and our report measures the consumer Respect for a brand and also its transmission by measuring the media quotient. Given the importance of this sector for the economy and to the public, brands should concentrate on building and maintaining their Reputation to stay ahead in the changing world,” added Kaura.

India’s Most Reputed Pharmaceutical Brands was a study conducted within the pharmaceutical industry with BlueBytes analysing news of 58 pharma brands in all the major English and Hindi print media (newspapers and magazines) across nine cities as a representative of the news across all media.

A total of 24,414 pharma news articles were analysed between July 15, 2015 and July 16, 2016. In addition to news analysis, the consumer’s perception was also studied and this part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Respect.

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