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Seeking curbs on magical cure ads, Delhi tells court

New Delhi: The city government on Monday informed the Delhi High Court that a letter has been written to the information and broadcasting (I&B) ministry and others to stop misleading commercials in media claiming magical cures to diseases.

A division bench of Acting Chief Justice A K Sikri and Justice Rajiv Sahai Endlaw was shown a letter by the Delhi government counsel which stated that these commercials were often published with a view to mislead public.

Delhi government counsel Najmi Waziri said: “It has come to the notice of the drugs control department that several persons/firms are giving advertisement in the electronic media as well as in the print media about certain drugs/articles/machines whose usage, as per their claims, would lead to the cure of such diseases, disorder or condition. These advertisements are often published with a view to mislead the general public.”

Apart from the ministry, the letter was also written to the Press Information Bureau (PIB), the Press Council of India (PCI) and the Advertising Standards Council of India (ASCI), a regulatory voluntary organisation.

Going through the letter of the state, the court disposed of a public interest litigation seeking action against a self-styled baba who advertised offering “magic treatment” to patients.

The government told the court that no material was found to prosecute the self-styled city-based godman Nirmaljeet Singh Narula or Nirmal Baba.

The petition was filed by A K Jain alleging that Nirmal Baba had been advertising in different electronic and print media claiming to offer “magical treatment” while claiming himself to be a “representative of god”. [Source: IANS]

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