New Delhi: The government is preparing to launch a Uniform Code for Pharmaceutical Marketing Practices (UCPMP), which will mandate doctors to prescribe generic drugs rather than more expensive branded ones.
The proposed marketing code is aimed at making the entire drug supply chain involving pharmaceutical companies, distributors, retailers and doctors accountable, reports ToI.
The code, which will be legally binding on all stakeholders, has been given in-principle approval by the department of pharmaceuticals (DoP) and is currently being vetted by the law ministry.
Violation of the code will carry penalties that can range from a warning to cancellation of licence depending on the seriousness of the offence.
“Once the law ministry approves the code, there will be a final round of public comments on the draft before issuance of the final gazette notification,” said DoP secretary J P Prakash.
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